Vocalist Megan James and producer Corin Roddick came together a couple years ago to form Purity Ring. The pair collaborated to release a few songs in that time, but didn't put out their debut album, Shrines, until this year. I've heard them compared to other indie electronic duos such as The xx, but those comparisons also dwelled on the fact that they consist of a male producer and female singer so it seemed like a weak connection. In my opinion, I think they are unlike any other group making music at the moment. Their songs swell and encompass you. Megan's voice lightly rides the wave of sound yet her lyrics are strangely disparate from the music. Pretty much all of the song titles are made up words. Each tune manages to seem like a lullaby and a dream, as well as a petrifying nightmare all at the same time.
The group realized that the energy of their music might not translate well to a live show because of the mixed emotions it may induce. To add another dimension to their performances, they worked with a design team to invent LED cocoons that hang around the stage. The setup is directly linked to their production equipment, so the lights are exactly synched with the music as they play.
They also re-released their song Belispeak after adding bars from rapper Danny Brown. That was a collaboration I did not see coming, but it worked pretty well. Purity Ring is certainly a pioneering group with many more tricks up their sleeves.
Download: Purity Ring - Fineshrine
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