A reawakening is happening. This time last year, I was most excited about the up-and-coming rappers out of the Pacific Northwest, but 2012 is unveiling some very refreshing new talent, and they are coming from the cradle of hip-hop, New York City. A few months ago we saw Joey Bada$$ and his Pro Era Crew start to gain traction in the blogosphere. I feel like when you can earn the respect of the Internet, being the fickle and fleeting fans they are, you've given yourself a good chance for success. He has also drawn attention from a variety of fellow artists, so that is legitimizing as well. Real recognize real, right?
Another young Brooklyn group, The Underachievers, are more than deserving of a spot in the limelight just because they shine bright, and they rhyme tight. Check out their first music video:
Download: The Underachievers - Gold Soul Theory
Their name originated as a disparaging label which they are seeking to repossess and empower. It isn't hard to imagine, however, that even the duo might feel a little bit of truth in their name given the fact that they grew up on the streets that produced some of the most important artists of all time. Hopefully, that is plenty of motivation to stay dedicated to their craft and to continue to push the genre forward. Ak and Dash clearly draw a lot of inspiration from their hip-hop predecessors, as well as from more experimental artists such as Flying Lotus, and, of course, they use plenty of herbal assistance:
Download: The Underachievers - Herb Shuttles
Their trippy visuals, gloomy beats, and focused rhymes combine to make a strong case for why they claim the East Coast is the Beast Coast. Their first mixtape, INDIGOI.S.M., will be released next week on Tuesday.
No comments:
Post a Comment